Little Gingko Asian Cafe

Little Ginkgo is a family owned Asian cafe that specializes in fresh Chinese and Japanese cuisines. They are known for crispy gyoza, extensive bar, and ramen made from locally sourced ingredients. The family’s goal is to make meals that bring people together. The brand identity I created leans in to the modern and minimalistic style of the restaurant while also making it feel inviting and open just like the family who owns and operates the restaurant. A rich earth toned color palette brings the coziness aspect of the cafe to the words and brand elements making you feel grounded and content. Script and San serif typography makes the establishment feel modern and approachable. Every element was designed to fit across print materials and social media. the result is a brand identity that feels memorable and comforting as the family at Little Ginkgo.

Service Type: Branding

Design Goals: Minimal and Modern

Timeline: 4 Weeks

Platform: Adobe Illustrator